Product Marketing Specialist

Rightware is the company behind the Kanzi family of tools and services used by automakers for design and development of advanced digital user interfaces. Our mission is to help automakers increase brand value with highly customized signature user interfaces. Kanzi is the market-leading UI tool trusted by over 50 automotive brands across the globe. 

Rightware is headquartered in Finland and has a presence in the US, UK, Germany, Italy, China, South Korea, and Japan. Rightware is a part of ThunderSoft Group. 

Rightware marketing team’s mission is to ensure everyone knows Kanzi is the only viable UI tool for the modern automotive digital cockpit. As a result-driven organization, we promote our thought leadership, technology leadership, product leadership, and market leadership. 

Our business is growing, and we are looking for an experienced Product Marketing Specialist to help take us to the next level!


Your primary role is to ensure our sales team is equipped with winning product messaging. You will formulate the core Kanzi value proposition for all our target audiences and develop the messages that feed our marketing deliverables, such as sales decks, product briefs, case studies, and our website.

Your expertise will empower you to write more technical content such as white papers, FAQs, and product-focused blogs, to record video walk-throughs, and to deliver Kanzi webinars.

As you bridge the gap between product management and the customer, your hands-on expertise will enable you to help guide demo development, create compelling demo scripts, and extract quality UI content from Kanzi demo projects for use in our marketing materials.

Finally, you will take a leading role in further developing the concept and curriculum behind our Kanzi Learning Labs university outreach program.

Who Are You?

You are a tech-savvy communicator with a passion for cool technology. You can quickly become comfortable with Kanzi Studio, ready to demonstrate and communicate the magic of our software to prospective customers and partners. You are not afraid to put yourself out there as a speaker at events, a presenter in front of the customer, a spokesperson in analyst discussions, or a host of recorded presentations and webinars.

As owner of business-critical marketing deliverables, you are organized and good at planning: you develop strategies, plans, and metrics. Equally importantly, you execute the plans, taking full ownership, setting expectations, and communicating progress regularly. You can develop and articulate a vision, get people excited about it, and drive peers to help you realize it. 

We require

  • Track record in B2B software product marketing
  • Capability to become a strong Kanzi user
  • Readiness for frequent international travel (covid-permitting)
  • Excellent English skills

We appreciate

  • Knowledge of graphics, UI frameworks, or gaming engines (e.g. Unity, Unreal)
  • Experience with 3D tools, e.g. Blender, 3ds Max
  • Experience as a technical artist

What We Offer

Rightware might be your new home, if you are passionate about transforming design into software, solving complex challenges and helping enable fantastic user experiences. With us you get to work with some of the most esteemed automotive brands in the world. Your colleagues will be a highly professional mix of people from creative designers to engineers, all passionate about their jobs. 

If this sounds like you, apply today!

Or, know someone who would be a perfect fit? Let them know!

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