Marketing Producer

Rightware is the company behind the Kanzi family of tools and services used by automakers for design and development of advanced digital user interfaces. Our mission is to help automakers increase brand value with highly customized signature user interfaces. Kanzi is the market-leading UI tool trusted by over 50 automotive brands across the globe. 

Rightware is headquartered in Finland and has a presence in the US, UK, Germany, Italy, China, South Korea, and Japan. Rightware is a part of ThunderSoft Group. 

Rightware marketing team’s mission is to ensure everyone knows Kanzi is the only viable UI tool for the modern automotive digital cockpit. A results-driven organization, we promote our thought leadership, technology leadership, product leadership, and market leadership. 

Our business is growing, and we are looking for the right person to help take us to the next level!


As Marketing Producer, you will be laser-focused on scaling our efforts, developing strategies and plans, and working hands-on to produce high-impact marketing campaigns such as events, webinars, brand awareness projects, and social media concepts.

You will own the company’s digital presence, from website to social media, from advertising to marketing automation. You know that account-based marketing is nothing without a robust content pipeline, so define customer personas and take ownership of our content strategy and calendar. You will drive colleagues and agencies to deliver messaging and assets, yet ultimately you will develop much of the content yourself.

You will also own event planning and organization, including trade shows, conferences, and other events. You will own planning and delivery, aligning internal stakeholders on goals and metrics and on their own contributions. You will be the primary point of contact with event organizers, booth suppliers, printing houses, and other vendors to ensure we have everything in place for a successful event. In the spirit of continuous improvement, you will follow up on success to ensure our process gets more streamlined and our business results improve with each event.

Who Are You?

You live online and you love hands-on marketing and communications. You are driven to increase visibility, engagement, and ultimately business results. You stay on top of best practices, learning on your own and networking with industry peers.

As the owner of business-critical marketing plans, you are organized and good at planning: you develop and document strategies, plans, and metrics. Not only do you put your work into a strategic context, but you are also eager to roll your sleeves up start executing. You are precise, and you understand that details matter in planning, execution, stakeholder management, and communication.

Although it can be difficult to draw a straight line from marketing spend to revenue, you are dedicated to establishing, measuring, and improving marketing ROI. Keen on continuous improvement, you are creative and experimental, yet you have the experience and sound judgement to know what ideas to reject. As an outbound voice for the company, you are capable of capturing the company tone and engaging in social media channels in excellent English. 

We require

  • Experience in a fast-growing, global B2B marketing environment in the tech industry
  • Proven track record in managing and producing successful, high-impact marketing campaigns with an integrated media presence
  • Strategic marketing mindset and obsession over results and driving impact
  • Proactive attitude and an ability to make things happen in a complex environment
  • Hands-on experience with digital marketing platforms and tools including HubSpot, WordPress, Google Analytics, etc.
  • Willingness to travel as required
  • Excellent written English

We appreciate

  • Experience working with creative agencies to develop written, graphical, and video content
  • Comfort with Adobe tools for basic content creation, e.g. Illustrator, Photoshop, AfterEffects

What We Offer

Rightware might be your new home, if you are passionate about transforming design into software, solving complex challenges and helping enable fantastic user experiences. With us you get to work with some of the most esteemed automotive brands in the world. Your colleagues will be a highly professional mix of people from creative designers to engineers, all passionate about their jobs. 

If this sounds like you, apply today!

Or, know someone who would be a perfect fit? Let them know!

Already working at Rightware?

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